Why You Need Social Media Marketing
Get More Followers | Develop Brand Awareness
Growing your followers on social media will help you increase word of mouth and referrals. We can help you connect to more relevant people. We keep away the spam, and focus on followers that match the demographics, interests, and behaviors of your typical customers.
Get More Engagement | Develop Customer Relationships
When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Get More Traffic | Increase Brand Exposure
You can get more traffic which you can convert to leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.
a Dedicated Social Media Manager
First you meet your dedicated social media manager. This person will be your primary contact, available daily via email or skype (at a time that is convenient for both parties).
Develop a Social Media Strategy that is Specific to Your Business
We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your campaign to show you the roadmap to success.
Develop Content Calendars and Advertisements
Once you agree on the strategy, we will start execution. We will develop social media content and advertisements unique to your brand. You can review and approve everything before it goes live.
Growth Optimization and Daily Maintenance
Our social media marketing services includes daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.
Reporting and Communication
We will prepare monthly reports for you to review. We can schedule weekly, biweekly, or monthly meetings to discuss progress.
The WayForge Advantage
Everything is ran by you first. We mutually agree on strategy and you can approve all deliverables. You will be able to work with us in a seamless manner that requires very little effort from your side.
Get more for your money
Spending your entire budget on an agency is like buying a car without gas. We don’t want you to pay us a high retainer. We’d rather you pay us for the true cost of the service and spend any additional budget in paid advertising. This will help us, help you.
The key performance indicators we look at are followers, engagement, and website traffic. All 3 of these metrics influence sales in the long-term. You will see these metrics increasing monthly, and we will track our progress to see how this is working for you. Our clients normally notice an increase in followers and engagement within the first 30 days. The results should continue to increase each month.
Customized for you
Your social media manager can develop unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience. You do not have to provide us with content. However, if you have content, we are happy to use it.
Affordable Pricing With No Surprises
The management fee is our fee to manage your social media pages. It includes the development of content, management of your brand image, and optimization of your campaigns. It does not include any advertising dollars to run paid ads on social media. It does, however, compensates us for the time it takes to manage your campaign. You will have a well-trained and experienced social media manager assigned your account who will run your campaign and report the results directly to you. The value of this service is that it will save you time, money, and allow you to focus on more important aspects of your business.
Our prices are fixed and do not increase as your ad spend increase. Most agencies charge a management fee, plus a percentage of your advertising budget (normally 10-20%). This means if your advertising budget is $10,000 your agency will cost $1,000. We do not believe in this model. This places your business at a significant disadvantage as you scale and will not allow you to maximize your ad budget. We only charge you for the work we actually performed on your account. This allows you to maximize your ad budget.
You must have an advertising budget if you use our social media advertising services. We do not bill you for your advertising budget, but will develop and manage your advertising campaign. We recommend spending at least $300 on any paid advertising campaign to build traffic and conversions. However, typically the more you spend, the more results you will get. We have many clients who spend thousands of dollars on traffic and conversion advertising campaigns. We will consult you through this process once you sign-up with us.
There is a one-time setup fee of $300 associated with our social media advertising service. This fee compensates for the time to set up your campaign for service. It includes setting you up with analytics software, social media systems, and creating any necessary advertising accounts and social media pages.
Contracts are month to month and can be cancelled anytime with a 30-day electronic or written notice. Our services are backed with high integrity and we want to earn your trust through providing great work. If you are not happy with the results of your social media advertising campaign, you can cancel your agreement with us. However, in most instances, our clients see substantial results within the first 3-6 months of working with us.